Exclusive Showcase at Gabio’s Bangkok Exhibition: Rice Protein Leads the New Trend of Healthy Eating, Gaining Attention for Its High Protein, Low Fat, and Hypoallergenic Properties

2025-09-20

From September 17 to 19, 2025, Fi Asia Thailand — the benchmark event for the Asian food ingredients industry — kicked off at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. As a bellwether for the global food ingredients sector, the event attracted over 23,000 professional visitors from more than 70 countries and gathered over 750 exhibitors. The booth of GABIO Co., Ltd. became the highlight of the exhibition area, thanks to its flagship product: GABIOTEIN-SUPER (Rice Protei npowder).

Currently, the Southeast Asian plant protein market is expanding at a high growth rate, with demand for functional products continuing to rise. Many manufacturers and buyers focusing on this track have turned their attention to Gabio’s booth. Addressing customers’ concerns, Gabio’s staff presented product testing reports and provided professional explanations centered on the product’s core advantages: “Through our unique production process, our products fully retain the natural nutrients and functional properties of the raw materials. They contain over 80% protein, no added sucrose, and boast low-fat, hypoallergenic, and high-protein attributes, making them highly versatile.” This introduction was widely recognized by on-site customers. A distributor from Indonesia immediately presented a sample list and engaged in in-depth discussions with the team regarding monthly supply capacity.

From the opening to the closing of the exhibition, Gabio’s booth maintained high popularity. Customer inquiries focused on key cooperation issues such as customs clearance procedures and formula compatibility. Buyers from Vietnam concentrated on customs clearance solutions under the tariff dividends of RCEP. The negotiation area was fully occupied throughout the event, and multiple samples were retained for testing — a clear sign that China’s plant protein strength has gained high recognition in the ASEAN market. Leveraging its accurate insights into the Southeast Asian market, Gabio, with GABIOTEIN-SUPER (Rice Protei npowder) as its core product, effectively built a trust-based bridge for cross-border cooperation at the Bangkok exhibition.